![]() It may be a factor in your dropping Google rankings. Google crawlers may find it difficult to understand your WordPress website when it has tons of broken internal links. Dropping Google rankings – Google also analyses and explores websites.They tend to leave the website, increasing bounce rates. Increased bounce rates – Readers not finding what they want or need on your WordPress website causes dissatisfaction.Reduced user experience – Users and readers will be utterly disappointed when a broken backlink or internal link on WordPress redirects them to an error or non-existing website.There are several ways broken or dead links can affect your SEO performance. How Can Broken Links Affect SEO Performance? These three links can be broken and can affect the SEO strategies of SEO vendors. Backlinks are hyperlinks on content outside your website that redirect readers to your website. For example, if your content discusses cancer, you may interlink a page from the World Health Organization for the statistics or facts you cited in the article.īacklinks are the opposite of your external links. On the other hand, external links are hyperlinks on your WordPress website’s content that will direct the reader to a completely different website. Internal links are hyperlinks on your website’s content that will redirect the readers to other pages of your WordPress website. ![]() Internal, external, and backlinks are the three different categories of links.
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